Lunchio Logotype

This logotype is for a young Berlin based food/tech Startup, its allows busy users to enjoy lunch at a restaurant by simply ordering and paying in advance to minimise waiting times.

The were looking for simple updated and modernized logotype that would be part of a large branding project to go along side their new and improved website.

Through sketching we explore lots of ideas and it was clear that they wanted a very simple look with no gimmicks. So this is the final version they chose. It came down to which style L were we going to choose but they felt this fitted the brand the best.

I've attached the grid system I used to create and refine this logo, so make sure to have a look and let me know your thoughts.