The Lab

Over the last few months we've been working on an identity and visual style for a new tech conference launching this summer in San Francisco. The event it about understanding human behaviour and pairing that with technology to serve and sell to customers more efficiently.

We created two visual routes, this was the one that didn't make the cut unfortunately. We proposed the Rorschach illustrations as a way to create a thought provoking identity, linking back to the nature of the event.

I'll share some mockups we did on animation son which really brought the concept to life.