Peugeot - Feroz por Natureza

The concept "Fierce by Nature" (Feroz por Natureza) arose with the intent of modifying the image of the brand that nowadays is damaged by the reputation of making cars that often have many maintenance issues. When we say "fierce by nature" we bring back the concept of Peugeot's logo, the lion. We want our campaign to show the public that Peugeot's Brazilian cars are strong, resistant and sturdy as well as unquestionably beautiful. Now Peugeot is fiercer than ever and is ready for any challenge, bringing with it items like technology, design and cost benefit that promise to meet such a demanding market.