Ideation Journey

This was a line drawing animation that was animated for Yeti's homepage redesign but it just didn't seem to fit right. Not every idea can make it to the final stage, but that's okay. Sometimes, the journey is more important. You learn valuable design lessons like what works and what doesn't, taking the important pieces that were generated and carrying them over to production. Just because something can be animated, doesn't mean it should be.

Illustration by: @Geoff House