Asda Logo Redesign

This isn't to different from Asda's current logo, but I wanted to sort the "S" out and make it slightly updated and different. So ive included the Tag icon to represent shopping, cleaned the "S" up and made the corners nice and curved for that approachable look. Ive also fiddled with the yellow shines too as I felt they didnt look right on Asda's other logo.

Just an idea, nothing more.

Posted on May 23, 2016
Joe Taylor
Designer, Developer & Identity Specialist 🔥🇬🇧

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