Don't be a hypebeast
I created a series "Don't be a hypebeast" that was made for sneaker collectors. For this personal promo piece I wanted to create a cool face for this beast with a nose ring, sunglasses, and hat. The Jordan air image on the hat is actually a silhouette of a fuzzy beast. I planned on using gold metallic to give it an extra punch to the image. With the text I wanted a simple bold typeface and decided that the shadow would add more depth plus be less plain if it was not there.
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