True Blue Dreaming: Rebrand
True Blue Dreaming provide support to young lives in rural and remote communities. They are a youth and community development mentoring program engaging young people aged 12-18 in rural and remote Australia. Their programs have been successfully delivered in the Wheatbelt, Kimberley and Pilbara regions of Western Australia since 2004. http://www.truebluedreaming.org.au
Taking their existing branding, we simplified and modernised their look, keeping the Australia/Boomerang theme - but bringing a more professional edge to the brand, to better position it to appeal to mentors in the boardroom as well as rural mentorees. The font is hand drawn (when viewed up close) rough and yet classically shaped.
The Cannings Purple Design department were pleased and proud to donate our time towards this project.