Rheo Apple TV Icon

Rheo is a new Apple TV app that plays video immediately and constantly streams new stuff directly to you. Without menus of content to sift through, you just watch or skip.

We worked with the team at Rheo to create this app icon which we think is quite unique. It starts off looking like a rather simple, plain icon, but explodes with accent colors as soon as you hover on it. Check out the video to see it in action. (Or download Rheo and give it a spin!)