Main Partner

Brand identity for Swiss finance company. The symbol is comprised of a lion with a key in the hands. Lion is the symbol of defending protection is the symbol of trust, security and confidentiality. Besides, the key symbolizes savings, it is the symbol of owing something and the lion is the protector and the guard of the ownership. The logo has a hidden message in it. The Swiss flag is "hidden" there. The mark "plus", which is the base of the whole brand identity, symbolizes benefits and increase of capital.