Tonal Tagline + Mark

What moves you?

Last Tonal shot of the day. Here is the tagline I wrote, locked up with the mark. Our goal is for the tagline to serve as a rally cry for serious music fans, a memorable saying that will come to be inextricably associated with Tonal.

In terms of typography, we're planning to use Tiempos for headlines and body copy, and Graphik for everything else.

Side note: I was stunned that this tagline wasn't already taken (as far as we can tell).