Set Syllables Logo / Sequencing

When not slinging pixels, I fancy myself some form of highfalutin haiku poet. I've serialized the collection as “Set Syllables,” keeping count witih the beautifully neutral bold weight of the Neue Haas Grotesk type family.

In what is clearly the most ingenious branding mechanism of all time, the 17 dots of the logo represent the corresponding 17 syllables present in the haiku form: 5/7/5. Check out my Instagram feed for all related Set Syllables wordsmithing.