Jacquard

Jacquard is the moniker of a talented songwriter, producer and vocalist based out of Chicago. He came to me wanting a logo that would be perceived as simple, elegant and relaxed while also fitting in with the luxury brand space. He also likes uniformity and symmetry. We landed on the crown as it felt like a perfect fit. The subtle hidden J in the logo mark sold the concept. A modern and refined serif typeface was chosen to compliment the design and a custom and unique Q was created to give the wordmark more personality.