Promobot

Promobot UI examples.

The problem with internal tools and corporate solutions is that they very rarely offer ease-of-use to the people who will be using them on a day-to-day basis. Promobot needed its admin section to be minimalistic and to make sense even to non-techy promoters and the people who work for them. The result was a very simple admin section and minimalistic forms even for advanced features under the hood.

The solution also required the quickest possible way for people to get tickets to an event. Competitors often flood users with sign-up forms, ads and upsells, but Promobot's cashflow comes purely from ticket sales so there is no need to keep the user on the page for longer than is absolutely necessary. The answer was to let people buy tickets instantly without ever having to register, only asking for payment details and email.