Hangzhou Match

Do you remember the last time to use match? You might be say: ”Who are still using match now?” Really, The necessary partner in every last family is burning out now. My hometown was at ZheJiang province. In my mind, Hangzhou match was the good partner helping my mom burn the stove in cooking time. But now, The founded in 1909 match factory, order reduced 30% every year. I’m not sure how long it will be ended. Collapse of a hundred years brand is very unfortunately. And this is the reason why I making the products. My package selected representative attraction “Santanyinyue” and “Liuhe Pagoda” in Hangzhou. Backside record the the earliest matches in China was also in Hangzhou. I just want to use the simple and Introverted design concept to continue the match’s life of Illuminating Hangzhou industry before.

你是否还记得最后一次使用火柴是在什么时候？可能你会说：“现在谁还在用火柴啊？” 的确，曾经家家必备的“洋火棒儿”就快燃烧殆尽了。我是浙江人，在我印象里，杭州火柴一直是我小时候帮母亲烧土灶台的点火伴侣。这家始创于1909年的百年老厂，如今订单每年流失30%，我不知它还能撑几年。一个百年老字号的离世是非常可惜的。这也是我设计的初衷，希望尽我绵薄之力，来唤起大家对老字号的重视和保护。包装的设计图案选取了杭州最具代表性的“三潭印月”和“六和塔”两个景点，背面陶宗仪的《辍耕录》记录了中国火柴最早的启蒙地也正是中国杭州。我希望通过当代简约内敛的设计理念来延续这个曾经照亮杭州工业半边天的“洋火棒儿”的生命。