Juicebox Custom Logo

I've been working on a side project for almost a year, and I'm excited to debut it on Dribbble! We launched our iOS app in April 2016. Check out the press coverage here: http://www.fastcompany.com/3058661/a-new-approach-to-sex-ed-fun

I designed a custom logo for Juicebox. The goal was to create a fun but professional logo that would be readable on small screens.

I started out geometric and stayed close to the original shapes to provide foundational structure, then rounded the edges to provide fun and juicy :) detail. I also varied the negative space in the 'e,' 'b,' and 'o' to give the letters more of an organic look, as if the logo had been squeezed out of a real juicebox.