Hull IVF Unit
Concept two for the Hull IVF Unit, an in vitro fertilisation clinic in the UK.
This is, obviously, a smiling egg. I rotated the mouth a touch to hint at a baby in the womb.
I'm excited about the possibilities of variations on the smile unfolding across the branding and collateral – :D for a success letter, :O on the 404 page, etc.
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