Italo Bertolacci

Every designer knows that: usually, the most difficult brand to design is your own. I wanted to reflect a lot of things at once, grids, geometrical shapes and use the Golden ratio to define all the proportions.

The idea was to create a clean and simple logo with the initials letters of my name “I” & “B”, along with a square. I ended up with something which features all of these elements; letters, grids, geometrical shapes and the golden ratio.

Check out the full project here:

http://italobertolacci.com/work/personal-identity/

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