#Superfans (TeamGB/Panasonic brand)

A closer look at the visual design…

Olympic campaign branding for TeamGB & Panasonic: #Superfans. Making use of a rough, non corporate style to mimic the way real Olympic sports fans get ready for the games in Rio in summer 2016.

The style is used across social media and on the microsite (that I also designed).

In use: https://www.teamgb.com/superfans