Always read the Ingredients

Last week we rolled out Ingredients — a new blog from us at Fruitful. Our first article was a deep dive on how we raised £500,000 in venture funding, built and shipped a marketplace that attracted over £1.8million of lending, all before making a huge pivot.

Beyond this article, we’re working to make the Ingredients blog a useful collection of notes, insights and ideas fresh off of the workbenches at Fruitful, where we’ll unpack topics design, software development, hiring, finance and keeping your sanity when building a company.

Icon adapted from Amy Devereux’s wonderful 365cons.