Insomnia awareness campaign

In this campaign I have chosen a positive approach and I decided to put a greater emphasis underline the benefits to sleep an adequate number of hours without to scare with a list of negative symptoms.
I created an advertising with several simple slogans, attract attention and bring a message. Are slogans that incite to concrete action.
The slogan is reinforced by the image of an object that reminds the bedroom. All objects have a comforting and reassuring aspect with soft colors.