Gaming brand symbol

We've been asked to design a branding for jist.tv, a gaming startup that allows gamers to create highlights from their replay videos.

The goal was to create aura-like symbol that scales nicely on different mediums and connects with the concept of playing a video.

We created a symbol that is made out of multiple play icons (symbolizing multiple videos combined into one single video) with simple geometric shapes for better memorization. The green color was previously used as a brand color of Jist, so we kept it and used contrast purple to add aura effect.

You can find out more at: https://koncepted.com/jist