Papazian

The company Papazian, produces a great variety of jewellery mannequin and display bases. Since 1963, Papazian produces and distributes its creations to the most important and well known jewellers all over the world. All of their creations share a common vision and have the ultimate aim to help their clients reach their audience.

Based on this philosophy, we designed a modern website that brings out the character and long experience of the company and at the same time shows all of its product catalog.

A key design inspiration was the creation process of the products, that starts from a blank drawing paper through to the final hand crafted production. Therefore we created a custom video that is divided into four different chapters on the first homepage screen, a video that introduces the company to viewers.

The use of grey as well as the powder colour was chosen in order to start the elegant character of the products, while the sweet orange connects the long experience with the modern design trends. All typography used embraces Papazian new brand identity and its specific details highlight the special design of the products.