Product Page UX Process

No sexy animations here. Just pen and paper (scribbles, misspellings, and all), trying to figure out a better story and flow for our product pages. Why does this product exist? How does it solve problems? Saying *what* we sell doesn't drive action without the *how* or *why*.

Inspired by @simonsinek and his TED Talk "How great leaders inspire action"... go watch it! https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en&utm_source=twitter.com&utm_medium=social&utm_campaign=tedspread