JAFF Logo Animation

This is the logo animation I did for a video about JAFF, a new Facebook Messenger service offered by Zalando (UK trial only for now). The logo was created by my fellow graphic designer Emma Mällinen. Emma told me, that the design of the "J" was based on the shape of a smiley so I tried to find a way how to implement this idea in the animation. Please check out the full video here: JAFF Video