Vackertass Supply Co - Logo & Branding

This is the logomark and branding asset set for dog accessory company Vackertass Supply Co. www.vackertass.co

The mission was to create a logo that would cast one's mind back to classic US shipping company logos from the early 1900s, but with a modern slant. The intention was to make the logo relatively cluttered compared to the products (which are very minimalistic), in order for the branding to create contrast against the product on tags and packaging.