Singletrack Switzerland

Last week we launched the interactive experience portion of a sponsored content campaign called Singletrack Switzerland.

I was the art director and design lead for the project. Our team captured all of the story last fall on a three-week mountain-biking trip through the Swiss Alps and then we spent the winter putting together a full visual identity system for the project, editing three video episodes, and crafting supporting editorial. All of that work culminated in a full-blown multi-media interactive experience.

It's like riding Switzerland without ever leaving your desk - check it out: http://rad.tetongravity.com/singletrack-switzerland/