Stop being a dick - cup holders

Aren't you tired of asking people to be kind to one another? I KNOW I AM!

For my first task at SCAD we were put through a few rounds of mind exploring exercises at the end of which we had to pick out one words that we connected most to. Mine was 'Happy'. I'm a happy person. I am happy because of the people around me and I try making the people around me happy! Sigh, So much happiness.

But it is also about kindness and being nice to people. And how long do we tell people this?! I think it's time to call people out on their lack of respect and make them feel as small as they make others feel.

This campaign is intended to work on a guerrilla marketing strategy, popping up in the most common places of 'dick-like' behavior like the bar, a coffee shop, public toilets etc. Coasters, cup holders, ticket booklets, sticky notes, bumper stickers, buttons and bathroom signs are some of the collaterals.

BIG shout out to Ellen DeGeneres who's mantra 'Be kind to one another' has changed my life and inspired the creation of this project.