Zubi Candy Rocks

Zubi Candy Rocks

Brief: Develop colorful and enticing packaging for Zubi Candy rocks. Sizes and materials for both bottles and pouches pre-established by the client.

Zubi is a fun brand of handmade candy based in Chennai, India. Their core products are lollipops and rock candy.

The brief given was fairly open and simple. The client wanted something that would appeal to children and adults alike and a pack that would work in the international market as well. The branding is interesting in itself, with the isometric heart changing colors with every flavour. The isometric style itself is a reflection of the nature of the candy, a feature that helped bring the brand together visually. This logo was developed by another designer before I took over the project.

As for the packaging, the fantasy inspired landscapes change with every flavor, thus creating a visually appealing range. The fruits take an isometric form thereby reflecting the branding style of the product. The aim was to play with the idea of fantasy while maintaining a solid visual language.

The pack is retailed in two sizes - 200gm bottles and 100gm pouches. While the pouches have been launched in six flavors, the bottle has two for now.