Startup Rocket Logo

Part of a new branding system for an idea-to-funding framework, platform, and network for founders, called Startup Rocket.

The idea was to not only keep the obvious reference to the brand name, but to also tie in some science imagery. The Benzene Ring was chosen as its uses are a metaphor for Startup Rocket itself. Benzene is primarily used as the intermediary to help make other chemicals. It's has often been used in gasoline to increase an engine's performance and minimize misfires.