Shipley Lower School Viewbook

A deeply rooted love of learning starts at an early age. That’s why at Shipley, an independent school in Philadelphia, it was so important to get parents on board at the Lower School level. To make their message memorable, we turned it into a story about a map, and the journey towards readiness. We used colorful cut paper illustrations (made by the super talented @Melissa McFeeters) and engaging copy to take parents through the strong educational foundation their children could receive. We also made a foldout map for students, which gave an overview of their journey, and gave interactive instructions on becoming a lifelong explorer.

Copywriting- Hannah McDonnell