Piltdown Outdoor Co Logo

A group of firefighters started building backpacks by hand so that they could get a pack that could stand up to their gear - and their lives. And Piltdown Outdoor Co. was born.

I helped them define their brand as a seed-stage company. We created a brand that was gritty, real and hard-working: just like the gear they were putting out.

I designed the logo to reflect their origins as firefighters, but also their inspiration from the outdoor lifestyle (mountains).