SONIC Summer Packaging

Had a blast creating the summer packaging for SONIC. The theme was making SONIC the go-to destination for all your summer adventures.
Four designs were developed and spread across five cups and two bag sizes. The designs feature different summer destinations, including a beach getaway, a flavor-filled road trip, a campout and a pool party. In each one, the cup is personified, demonstrating that wherever summer takes you, SONIC is there to help you drink it in.
Each cup has a complete 360º design, portraying the idea of an "endless summer" at SONIC.