GPS Logo Design

Initially I was trying too find a way to incorporate the 3 initials GPS, so instead looked at creating a standalone logo mark, based off maybe just one of the initials.

It occurred to me that the ‘G” was probably the best bet as it lends itself nicely to a few relevant connections to GPS, but when created in the way I have designed it, becomes even more connected to fleet management and tracking.

This G took some time to evolve, trying many styles, many ways to construct it etc. Ultimately I landed on the idea of a ‘x’ marks the spot, or pin point of something, even target cross-hairs in a way.

The arrangement then was the trickiest, and i wanted to try and portray the idea of GPS signals being bounced from satellite to ground, and back up, ending in a sort of arrow pointing up and to the right as well as into the wording itself.

So this creates a sort of graphical representation of data and tracking signals, but also the ‘x’ can represent the individual vehicles and such like.

The G is circular of sorts, so this also just helps with the connection to earth/orbit/data travel with the arrow also indicating movement of the fleet.

It’s not your usual GPS style of logo, and this is exactly what I was trying to achieve, to create something a step up from the ordinary, still using some literally connections and interpretations, but in a cleaner and relevant way.

The logo mark itself is also ‘square’ in shape, so will fit perfectly fit in social media profile images etc. May need to work on creating a more simplified version of this, so less x’s for smaller sizes for example.

Ulitatmely the logo mark captures the meaning of Global Positioning Specialists through various connections and meanings in a stylised graphical way, that isn’t cheesy, cliche or ordinary. In that regards I think it ‘should’ be pretty unique in terms of how the logo mark has been designed, but more importantly how relevant the various bits are that make the symbol.