Adidas - Derrick Rose

A visual mockup created for an Adidas Brand Platform pitch.

This design was an exploration in ways we could creatively visualise the social reach of a particular 'influencer'.

The idea: The talent would be filmed in ultra slow motion (Phantom Cam) and has he moves, the typography and UI would grow around him, then freeze on the final frame. The user would then interact with the interface - the white lines are individual social moments, the blue dots are 'special moments' i.e an Instagram post which had significant reach.

P.s we won the pitch :)