Rubber Cheese
Work in Progress - Rebrand of a design agency called Rubber Cheese. The name comes from a story of a WW2 lieutenant who dropped rubber balls containing cheese from his aeroplane into a POW camp where his friend was being held. His friend loved cheese, hence they needed a clever solution to get the cheese to said prisoner. From that day, whenever a clever solution was required to solve a tricky problem, the engineers could be heard saying, "We need a rubber cheese!"
More by James Birks View profile
Like