Diadora - Bright Delivery

Diadora decided to organise a 1500km relay race across Europe to deliver a pair of shoes. I was in charge of designing the campaign site here at MediaMonks. We released the site in three phases. Phase 1 was a sign up to recruit runners. Phase 2 was a live run experience. Phase 3 is the current site that documents the entire run.

You can view the entire experience here: http://makeitbright.diadora.com