Dead Serious Living

Logo design for a lifestyle blogger launching her weight-loss journey. Her aesthetic is quirky with an off-kilter humor that's going to give this brand a much different vibe than other healthy/vegan lifestyle blogs.

During our initial meeting the client mentioned that she and her husband looked at each other one day and decided that they wanted to stay "top-side" and needed to turn things around. That phrase stuck with me throughout the initial concepting phase, and molded the entire branding process.