More Than a Pretty Face

One of my favorite pieces I created for the Creative, She Wrote brand is the combination of this tagline graphic paired with the custom blush UX pattern. The pattern eludes to the user's experience and CSW's hunt for gaps in that process. It pulls in tools of her trades (content strategy + storytelling) and puts a playful spin on CSW's classic-meets-mystery vibes.

You can read more about the branding process for this one and my collaboration with Spruce road right here: http://www.melissayeager.com/blog/2016/creative-she-wrote-identity-design