Twitter - Digital Strategy & Revenue Growth (2015-Present)

Twitter - Sr. Sales Product Specialist, Brand (2015-Present)

I am currently working at Twitter as Sr. Sales Product Specialist, Brand.

Overview
Drive Twitter's brand ad products revenue specializing in video products through strategy, client facing, and support its sales organization.

Details
- Build and execute strategy to drive brand ad product revenue based on analytical data
- Provide the social media solution consulting for ad agencies and large brand advertisers. The solution includes ad optimization, content strategy, media mix solutions, and best practices on Twitter
- Define, implement and manage sales programs that support overall sales goals / strategies
- Provide cross-functional leadership for the launch of new products / features for Sales
- Train both internal and external teams and agencies on new and innovative products and solutions on the Twitter platform
- Work with the Sales, Content Marketing, Product, and Product Marketing teams to identify and solve common product challenges (e.g., quarterly roadmap planning, betas, distilling optimization best practices)
- Be the voice of the regions to product and engineering teams to shape upcoming features and launches tailored to client needs and market nuances

More details on my website: http://yusuketerashima.com/