Oso WIP: Early Sketches

Preliminary sketches by our Lead Designer @Lindsay Sánchez for a new brand in the mix. We're roughly exploring some options to decide which direction to explore further.

We're sharing various steps in this branding project to reveal our process. The end goal is to capture 'confidence' and 'wisdom' in a bear head/face logo mark.

Now it's time to narrow it down. See what we did.