Audienced Based Banner

One of the toughest challenges when working on Post-Secondary websites, is the fact that they have so many different audiences to satisfy. During our UX research, some of these audiences expressed feeling neglected by the current website. Our job during this redesign is to address these concerns.

We started exploring the possibility of catering the main banner on the homepage to different audiences. Background image, hero headline, CTA and quick links would change to provide the user with important information.