True&Co. January Catalog

What was originally supposed to be one catalog drop in the Fall, turned out to be four separate catalog drops from October to January. The January book is my favorite though! I travelled to New York (for the first time ever) to help out with the photoshoot and I love how the images turned out. This book is kind of a culmination of all our learnings from the first three catalogs. The goal of the True&Co. January catalog was to introduce our new own brand products as well as our Valentine's Day assortment. I worked with a great team from storyboarding to design execution on this project. After working on four print catalogs back to back, InDesign has become my best friend.

See more at http://www.seulghi.com/blog/2016/2/9/trueco-january-catalog!