Designing for Trust and Usability in Web Form Design

Minimize distraction
- Clean and clear layout
- Two-color scheme

Guide and ensure user in providing valid input
- In-line validation
- Clear, playful text copy
- Placeholder text in inputs
- Iconography
- Information tooltips

One way to design for trust, for example, is in the password input.
- Text copy input "strength" combined with the password strength bar guides the user into entering a password that's difficult to guess.
- Iconography for this one input, from the show/hide eyeball, security lock, to dots that conceal the password all work together to secure the user's data.
- Information tooltip further guides user into selecting a strong password (only shows on hover over the "i" icon)

Little design details make a big difference towards building trust with a new user.