Ordering APP - iOS & Android Dual Platform APP Design

I've always felt that current on-demand beverages and food apps lack usability and visuals of the products themselves while browsing the menu. In some cases they are strictly user-generated, which often results in bad exposure of the product and makes it difficult to get an idea of what the menu item authentically might looks like.

In response, I have created an APP Concept that prioritizes the product visuals above everything else. In order to enable the user to get inspired within a broad range of product categories, I created a simple navigation that allows the user to swipe left and right between the product category illustrations and add real product from real Coffee-shops and Delis on the go from an e-commerce-like index.

The principle "Progressive disclosure" reveals information only when the user requests it. Gently leading them into more complex data sets. Simple, clear visual signposting allows the customer to know what to do next. Complex results are easier to understand by making them bite-size.

See Project on my Behance Page.