AP Press Kit

We started with a press kit as a comprehensive guide to Alexandria Professional® in order to inform beauty bloggers and retail stores of the company, its history and its retail products.

We unified the kit with current branding and photography to give a cohesive feel. From there we added additional pieces that are for specific purposes or audiences, all that promote the company and brand.

For more on this project: http://www.crescendodesignstudio.com/ap-press-kit