Bepi Colombo Guidelines

Branding & website for bepi colombo europe's first mission to mercury. it will set off in 2017 on a journey to the smallest and least explored terrestrial planet in our solar system. Bepicolombo is a joint mission between esa and the japan aerospace exploration agency (jaxa), executed under esa leadership.

A strong and aspirational program identity going beyond
the usual space missions iconography.

A narrative logo associating all the dimensions of the mission:
human adventure and technical prowess.

Technical prowess :
The trajectory of the mission that will use gravity assist from earth, venus and mercury and was conceived by giuseppe colombo. the trajectory of bepi colombo has also given an aspirational dimension: it is an epic journey through
space and new discovery.

Human adventure :
the men and women involved, from giuseppe colombo to airbus engineers, are driven by a spirit of innovation and passion for space discovery. their involvement inspired by their mentor.