SCML

Santa Casa Misericórdia de Lisboa is one of the oldest institutions in Portugal which develops a major role in charity.

The idea behind the logo is associated with the fact that it possible to touch people’s heart and develop social welfare activities through the lottery games revenue and the hope generated on people’s by betting on a better future (a future built with the prize of the games). Therefore the heart in the logo represents the emotional and human element while the clover is the symbol of luck and usually associated with gaming.

You can see some more pictures about this project here:
http://www.joaoamarocosta.pt/work/scml-rebranding/