Middle of the Map Fest branding

Middle of the Map Fest celebrates the intersection of music, art, film and tech culture. Held as a eleven-day event in Kansas City, MOTM is one of the largest festivals in the midwest that each year draws 100+ bands, hosts a film festival and gathers some of the best minds and creative thinkers to speak at the innovation forum and discussion panel. In its' 6th year, the organizers of the event turned to Two West to give this years branding an overhaul and apply an updated, more cohesive look to their identity system, event promotional materials, merchandise, social channels and online experience.