TV Guide Overview for iPad

I want to beef up the table view of programs - currently all text.
Kicking out all text. The problems will probably be
a. We don't have such good logo-like art work for each and every movie and show
b. This works for series and movies which are 1 or 2 hours long. What to do with 15, 30 and 90 minute shows?
Any ideas would be highly welcome.