Country Outfitter Men's Rebrand - Site Design

Country Outfitter realized that the voice of the brand had moved almost entirely towards women’s fashion and further from the online destination for men’s boots and work wear. It was time to give men their own experience.
I was entrusted with the project and given the freedom to rethink the CO Men’s brand from the ground up, with new colors, art direction, messaging, and user interface.

To see the entire project, click the link below:
http://bit.ly/MensBranding

Any comments or feedback is as always, appreciated.
All the best,
-Dh